Great article highlighting the misconceptions that people have about sexual libido, desire and arousal. The majority of my sex therapy clients reach out to me because of desire incompatibility issues with their partners. Usually, the partner experiencing lower desire also feels responsible for their partner feeling rejected. On the other hand, the partner with higher desire begins to question their desirability and attractiveness for their partner. This creates a vicious cycle leading to the partners becoming more and more distant. I really like that this article clarifies that desire does not go hand in hand with being attracted to your partner. It also debunks the myth about men being physiologically wired to want sex more than women. The author has done a very comprehensive job of putting together the most common societal beliefs and expectations related to libido.